These days it is hard to find someone who doesn’t own a mobile device, or multiple, connected to the Internet. In todays world there are more mobile phones than people, and should trends continue mobile Internet usage will surpass that of desktop Internet usage within the year.
With the growth in mobile Internet usage comes the question of how to build websites suitable for all users. One of the most appealing answer is to make it responsive website which can provide a great user-experience across many devices of screen sizes.
One Website, Many Devices
If the site in this example is responsive, this person will have a positive user-experience when transitioning from mobile to desktop because they will view the same site on their desktop as they did on their Smartphone.
Easier to Manage
Different Websites for desktop and mobile requires separate SEO campaigns.Managing one site and one SEO campaign is much easier than managing two different sites and two SEO campaigns. This is a key advantage a responsive website has over a different mobile site.
Recommended By Google
A separate mobile site which has a different URL and different HTML than its desktop counterpart, requires Google to crawl and index multiple versions of the same site.
Responsive design sites have one URL and the same HTML, CSS code and regardless of device, which is more efficient for Google to crawl, index, and organize content. Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.