Candidate will be responsible for online marketing, online branding and online promotions for the organisation websites in all over the world. Candidate will also be responsible for improvising the existing social media channels as well as setting up new social media channels.
Candidate should have good knowledge about social media, SEO, SEM and digital marketing.
Good knowledge of
On page optimization
off page optimization
Define and Execute SEO strategy towards every technical task related to Search Engine Optimization (SEO).
Implement on-page SEO best practices such as optimized titles, Meta tags, internal linking and keywords based content optimization, text formatting etc. for the website and associated video/social media platforms.
Responsible to improve SEO
Guide implementation of SEO best practices in new product and engineering initiatives and work with product team to optimize and maximize onsite SEO
Execute ethical off-page SEOactivities including link-building and leveraging social media platforms. Keep track of key metrics indicating the organic search based traffic, user behavior and other relevant information by using freely available site analytics tools.
Research and analyze competitor advertising links.
Develop and implement link building strategy.
Work with editorial and marketing teams to drive SEOin content creation and content programming.
Recommend changes to website architecture, content, linking and other factors to improve SEOpositions for target keywords.
Good at content/blog writing skills will be an added advantage.
Excellent verbal and written communication skills.
Ability to drive qualified traffic to web site.