Social Media Optimization works with the same idea as “word of mouth” advertising, but is more efficient due to the tools and power of the internet. It has given businesses the opportunity to connect with their clients like never before. Whether you are building a community to support your customers or running a blog to keep the public informed, social media services can position your company at the forefront of this marketing opportunity.
With low-cost and easy-to-use tools like social media facebook and twitter, you no longer have to hope that customers come back and bring their friends with them. Now you can reach out to your existing customers to remind them to come back, and make word-of-mouth as easy as clicking the share, like, or tweet buttons.
Social media optimization is not limited to marketing and brand building. Increasingly, smart businesses are integrating social media participation as part of their product knowledge, recruitment, customer relationship management strategy.
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