ABOUT THE COURSE
Social media marketing is the process of gaining traffic or attention through social media sites.SYLLABUS
1. What is Social Media?
2. Evolution of Social Media
3. How the World & India consumes Social Media
1. The world of Facebook
2. Statistics
3. FB offerings for Brands
4. Business Pages & Features
5. EdgeRank
6. Strategies & Insights
7. FB Advertising
8. Applications & Resources
1. Statistics
2. Why LinkedIn
3. Options for Brands
4. Company Pages
5. Groups
6. QnA
7. Advantages of using LinkedIn
8. Advertising on LinkedIn
1. Statistics
2. When & How to use
3. Twitionary
4. Hashtags
5. Trending Topics
6. Live Tweeting
7. Customized Content
8. Influencers
9. Tools & Measurement
10. Twitter Advertising
11. Resources
1. YouTube Statistics
2. Basic Features
3. Opportunities for Brands
4. Content Approach
5. Approach for Views
6. YouTube Insights
7. YouTube Advertising
1. Blogging
2. Forums & Reviews
3. Photo Sharing
4. Pinterest
5. Instagram
1. Monitoring
2. Social Media Monitoring Tools
3. Social Media Metrics & Evolution
1. Understanding the Brand
2. Understanding the Objective
3. Understanding Strategy
4. Understanding the Medium
5. Communication Strategy
6. Content Strategy
7. Measurement/Monitoring
WHO CAN JOIN
- B.E(IT/CS) or B.Tech.(IT/CS)-Bachelor of Engineering
- B.Sc.(IT)-Bachelor of Science in Information Technology
- MCA-Master in Computer Application
- BCA-Bachelor of Computer Application
- M.Sc(IT)-Master in Information Technology
CERTIFICATE
Towards the end of the course, you will be working on a project. Inventors certifies you as a Social Media Executive based on the project reviewed by our Social Media Manager. This certificate increase your marketability when searching for a job.
DURATION AND FEE
Duration: 1 Months
Fee: 8000/-
CAREER OPPORTUNITY
Social Media Analysis
Social Media Executive
Social Media Expert
